Shantha Rodrigo: MOST IMPORTANT TIPS TO GET TRAFFIC TO YOUR WEBSITE

MOST IMPORTANT TIPS TO GET TRAFFIC TO YOUR WEBSITE (PART 01)

Making money online may sound simple in theory, but in practice you need more than the cut-and-dried instructions. In online business, traffic volume is the key.

In other words, more visitors equals more money. Increasing the traffic to your website can improve your cash inflow by several means, the most direct of which is the increased potential number of sales, whether by direct payment or commission.

However, we are not here to discuss the benefits of increased viewership. Instead, we are here to talk about how to increase said viewership. How can you improve your website’s traffic flow?
There are lots of tips and tricks to achieve this, but this time we’ll stick to some, which should be plenty for you to try out.

BLOGS

Originally intended to be like online diaries or means of personal expression, today blogs are used by marketers everywhere.
As the popularity of blogs grew, so did the quality of the common blog architecture, and so today blogs have a distinctly different look from full-blown websites. As a marketer, making use of blogs is the basic means of making headway.

Set up a blog using WordPress with Empower Network

It makes things so much easier, plus there is a wealth of plugins that can make traffic generation a breeze.
WordPress is in essence a suite of software components that make it easy to publish and manage a blog. What makes WordPress such a great tool is that you have the option of installing plugins – little bits of code that can achieve a wide variety of effects.

There are even plugins that perform actions like publishing posts automatically. ShareThis and AddThis are two plugins that can allow your visitors to share your stuff with their friends quickly and conveniently.
In fact, you will probably need help when choosing the right plugins, as there are so many choices, and not all are of equal quality.

Post entries regularly to keep things interesting and fresh.

Keeping a blog alive and interesting is always harder than starting it up. Lots of people start up personal blogs with a single thought in their minds, and as soon as they put it down to words, nothing else comes out, and the blog dies a sputtering death.

Marketing blogs are vulnerable to the same illness. If you want to keep your marketing blog alive and making money for you, then you will need to post entries regularly. About once a day is ideal, though once every 3 or 5 days is okay too.

More posts also counts as more Internet activity, which search engine spiders will pick up, and therefore grant you improved search result rankings.

Stay on topic.

If you start getting irrelevant, your readers will get disinterested. In natural conversation, topic changes are common, and more or less expected.

On non-personal blogs however, things are different. People expect you to stay on topic, and anything you put on your blog must have something to do with your product or service (aside from cross promotions – more on this later).

At least 95% of your content should be related to your product or service to some significant degree of relevance. Finding and preparing content under such rigid constraints is a challenge in itself, hence the difficulty of keeping a blog alive.

If you want to go off-topic in your posts, make sure to put a disclaimer.

Or make it possible to skip it (if part of a longer post). Going off topic is not always avoidable, especially if it can help prove your case.

However, when doing so, one has to do it in a way that makes it possible for readers to get around them, if they are interested in only the meat and potatoes of your blog.
If an entire blog post is mostly off-topic, then mark it with a disclaimer or a tag like “extra” or “off-topic” for easier reading and filtering.

When going on a tangent in a longer post, either make it completely possible to skip, or integrate it so well into the writing that it becomes not a tangent, but an integral element. After all, if it is an important argument in your favor, then it is not really off-topic in the first place.

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